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academia

Deliberative Happiness: Part 7

Through the importance placed on moral education, virtue ethics remains a moral theory still prevalent in modern day discussions of ethics. Whilst faced with many dilemmas, it seems possible that that we all have the ability to reach the levels of reasoning phronesis requires, leading to eudaimonia. Whilst virtue ethics places much importance on characters, an individual's practice of virtues does not take...

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academia

Deliberative Happiness: Part 6

Questions of moral education are prevalent as ever in modern society. To what extent can we argue there exists any definitive modern morality? We take less time to focus on morality as being taught , the way the greeks did, however is this to say we are any less aware of what is right and wrong? The purpose of moral education is to...

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academia

Deliberative Happiness: Part 5

Considering my last post I beg to question whether we can really render the evil individual as voluntary? Aristotle in chapter 8 of the Nicomachean Ethics considers actions done involuntarily.  He explains the man who acts involuntarily, who doesn't act in accordance with justice or injustice but incidentally, is participating in non voluntary action and 'non-voluntary' should be used as a term coined...

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action

Deliberative Happiness: Part 4

Often, when faced with practical reason, questions regarding moral character arise, the most crucial of which being whether moral character is to be rendered fixed or flexible. If it is a case of the former it seems impossible that everyone is capable of practical reasoning. Those who cannot reason well like the akratic man or the man who was brought up disposed to...

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academia

Deliberative Happiness: Part 3

Due to its value as seeking of the greatest happiness, Aristotle's concept of eudaimonia has been under attack by some who regard it in its very definition, egoistic. Supporters of such a stance believe advocates of eudaimonia are either illegitimately helping themselves to Aristotle's discredited natural theology or producing mere rationalisations of their own personal or culturally inculcated values. The question posed is...

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akrasia

Deliberative Happiness: Part 2

With virtues in mind, an inability to reason properly, to ignore the extremes and remain ignorant to our own deficiencies can result in giving rise to akrasia. Akrasia is exemplified when individuals are prone to act against their better judgement through weakness of will. Habituation and upbringing are stressed to the fullest extent when we consider the akratic man, as he chooses badly...

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b2c marketing

Delta Outage: Failed PR Crisis Communication

One of the oldest phrases, mostly overused by scaremongering teachers during exam seasons, "fail to prepare, prepare to fail". Did delta's PR team forget the cruciality of forming a PR crisis strategy? When customers are in doubt, when people are left with questions unanswered, a quick response time is fundamental to maintaining control over the situation and ultimately, future brand image. With the...

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akrasia

Deliberative Happiness: Part 1

In Aristotelian ethics, all human action aims at some end that we value as good. Such an end brings us closer to our final end of eudaimonia, a happiness aimed at for it's own sake, not for some other alternate end. Such happiness should relate to the characteristic activity and exercise of potentialities whose actualisation constitutes as our function of human life. In...

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