­
akrasia

Deliberative Happiness: Part 2

With virtues in mind, an inability to reason properly, to ignore the extremes and remain ignorant to our own deficiencies can result in giving rise to akrasia. Akrasia is exemplified when individuals are prone to act against their better judgement through weakness of will. Habituation and upbringing are stressed to the fullest extent when we consider the akratic man, as he chooses badly...

Continue Reading

b2c marketing

Delta Outage: Failed PR Crisis Communication

One of the oldest phrases, mostly overused by scaremongering teachers during exam seasons, "fail to prepare, prepare to fail". Did delta's PR team forget the cruciality of forming a PR crisis strategy? When customers are in doubt, when people are left with questions unanswered, a quick response time is fundamental to maintaining control over the situation and ultimately, future brand image. With the...

Continue Reading

recent posts

Followers

Subscribe